Originally established as the New York Racket in 1888 by William Henry Belk Monroe, North Carolina, today Belk is a department store with over 300 locations across sixteen southern U.S. states. As a privately held business, Belk has also stayed in the family with three Belk brothers currently occupying the CEO, CMO, and COO positions. Belk announced a major redesign of their stores and everything within and around them, including, of course, the logo, replacing a 43-year-old logo. The identity has been designed by Columbus, OH-based Ologie.
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