On Star Redesign

First developed in 1995 by General Motors in collaboration with Electronic Data Systems and Hughes Electronics Corporation, OnStar is a “provider of in-vehicle safety, security and communication services” integrated with all contemporary GM models. Some of its main functions include monitoring the car through GPS in the event of a stolen vehicle, it can deploy medical assistance at the touch of a button, hands-free calling, and, perhaps, most popularly, it has the ability to unlock the cars to your door as you slap your forehead when you see the keys dangling from the ignition. OnStar is a subscription based service, and more than 6 million users pay between $18 and $28 for it. In mid-September OnStar announced new services — like the ability to, OMG, update your Facebook status via voice control — a new brand message, “Responsible Connectivity”; new tagline, “Live On”; new ad campaign; and a new logo. The advertising was done by Warren, MI-based Campbell-Ewald/