Redesign Madness: When in doubt, Redesign

Double Tree Redesign

First opened in 1969, DoubleTree was an independent hotel until 1997 when it became part of Promus Hotel Corporation, which then became part of Hilton Worldwide in 1999. With an identity redesign announced this week “in front of more than 1,900 hotel owners, operators and corporate executives at the company’s first-ever Global Partnership Conference in Orlando” Hilton is making sure people know DoubleTree is, well, by Hilton.
courtesy www.underconstruction.com

On Star Redesign

First developed in 1995 by General Motors in collaboration with Electronic Data Systems and Hughes Electronics Corporation, OnStar is a “provider of in-vehicle safety, security and communication services” integrated with all contemporary GM models. Some of its main functions include monitoring the car through GPS in the event of a stolen vehicle, it can deploy medical assistance at the touch of a button, hands-free calling, and, perhaps, most popularly, it has the ability to unlock the cars to your door as you slap your forehead when you see the keys dangling from the ignition. OnStar is a subscription based service, and more than 6 million users pay between $18 and $28 for it. In mid-September OnStar announced new services — like the ability to, OMG, update your Facebook status via voice control — a new brand message, “Responsible Connectivity”; new tagline, “Live On”; new ad campaign; and a new logo. The advertising was done by Warren, MI-based Campbell-Ewald/

Belk Redesign

Originally established as the New York Racket in 1888 by William Henry Belk Monroe, North Carolina, today Belk is a department store with over 300 locations across sixteen southern U.S. states. As a privately held business, Belk has also stayed in the family with three Belk brothers currently occupying the CEO, CMO, and COO positions. Belk announced a major redesign of their stores and everything within and around them, including, of course, the logo, replacing a 43-year-old logo. The identity has been designed by Columbus, OH-based Ologie.

80 Handrawn Posters

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